The idea for It Girl was born after a five-day trip to London. We fell in love with the city, and that inspiration had to take form—what better way than through a game?

Video games have always been part of our lives—a shared passion since childhood. But we always felt there’s a gap: a lack of quality games made for women.

Gaby: I enjoy cozy games. I’ve played countless 2D dress-up games. Yet, many so-called “girl games” feel overly simplified or superficial.

That’s where It Girl comes in:
✨ A game for those who crave drama, beauty, wit—and something more.